Two men and a passion for boats - where it all began…
Bias began as a small mail-order company created by two boat owners in the early 1970s. The simple idea to supply boating equipment to enthusiasts by mail order quickly grew to include a catalogue, which proved so successful with boating people that Bias Mail Orders was incorporated.
A small warehouse was opened in an owner’s garage from where goods were sent around Australia. At the 1973 Sydney Boat Show, the first Australian Boat Equipment Catalogue was released by Bias for the boating public. Today, the catalogue continues to serve the boating public containing more than 10,000 products from leading local and international manufacturers.
As the mail order venture continued to grow, premises were purchased in Lane Cove, Sydney and the first shopfront was opened. This was the start of Bias Boating Warehouse. During the 1980s and 1990s, several other retail outlets were opened in NSW, with further expansion more recently into QLD, WA and NT.
Now with 16 retail outlets in Australia, we have become one of the country’s largest boat parts supplier with an extensive selection of quality boat gear sourced worldwide, ensuring we continue to bring you the best product selection at discount prices.
Whether you own a yacht, powerboat, sailboat or a jet ski, Bias has a product for you. Life jackets, ropes, lights, fire protection, fenders, electronics…we have it!
Our experienced staff are real “boating people” which makes us unique. Their passion for boating means you receive specialist advice both in-store and online. They understand what owning and maintaining a boat is all about and are committed to helping you get the most enjoyment from your pride and joy.
Your boat gear specialist